Packaging design

Printed packaging design

“How do I get printed packaging for my product?” “How much do custom retail boxes cost?” These are the questions entrepreneurs inevitably ask themselves, whether they have developed a new product, or are importing from overseas. What makes for an effective retail package?

printed packaging design

In a retail environment, packaging that is unique or creative tends to attract attention. Think about it – if you’re competing on the retail shelf, it’s the different style, or look, that stands out. So differentiating your product packaging from the competition is a critical first step in effective branding, and in selling your product. Persuasion is the next step. You have to convince the consumer that your product will solve their problem — and you do this by defining the product the way you want the consumer to see it. The look and feel of the packaging, the benefits, features and messages all focused on one thing: to create effective branding, and to sell your product.

Retail packaging that is visually appealing with crisp, concise text, and clear graphics results in good product packaging. Effective, persuasive packaging results from thoughtful design from the consumer’s point of view — you want to engage your audience with content that interests them. When combined, these elements make for irresistible product packaging, and greatly improve your chances of a sale.

Although box manufacturers can offer many packaging solutions, custom printed boxes are a great choice for your merchandise packaging. Folding carton boxes, which are what you see on this website, provide plenty of real estate to define your message through your text, and eye-catching colors and graphics. And printed boxes are quite versatile – they can easily be customized with metallic inks, foils, glosses, windows, and special die cuts that enhance and highlight your product. These packaging options make it easier for you to define your products the way you want consumers to perceive them — in other words, to brand effectively.

Creative and unique packaging ideas indeed do attract attention. Get your answer to “How do I get packaging for my product?” by reading about packaging options and enhancements below. Also, find out more about custom box packaging design and layout by looking at our Design Tips page.