Product packaging and windows

Custom product packaging and windows go hand in hand. Whether it’s a simple die cut out or a clear polypropylene film window, the advantages are clear — literally! Pictures may be worth a thousand words, but customized packaging with windows can be especially valuable in showcasing a product. Not all retail products warrant a window, but when they do, it can make a real difference in whether a sale is made or not. Think about food products, toys, or even cosmetics. Sometimes you just need a window to display your product!

A window is an invitation to directly examine a product; it can be a simple die cut out to allow touching and/or releasing a fragrance, or applying a window film so the product can be seen and protected at the same time. Die cut box packaging with windows can be playful and fun, following product contours and simple designs, or quite minimalist and functional: rectangular windows to get the job done. And printed boxes, where the window and print design complement each other, results in dramatic and creative product packaging.

Whether to window or not is a design consideration that depends on the type of product and what you are trying to achieve in your packaging. Custom product packaging that use windows in a clever or novel way generates curiosity and interest.