Packaging info

Packaging Design

What do you look for when determining what product to buy? When you are competing in the marketplace against similar products, what usually turns it is the product packaging; the look, feel, and, most importantly, the benefits. So, in creating your custom box, what you are really selling is perception — defining in the consumer’s mind what you want them to see in your product.


Good product packaging results from carefully crafting a design from the consumer’s point of view. A well designed custom printed box has all the design elements needed for a successful product package: visual appeal; crisp, concise text; clear graphics; and the opportunity to define your products image the way you want consumers to perceive it.

Package printing that is creative and unique attracts attention. Check out our Design Tips page for the ABC’s of creating effective custom packaging.

What do you look for in good packaging design?

Whether it’s custom retail boxes for bath, yard, kitchen, linen products, or other printed packaging for household products, your packaging will play a large part in how successful your product will be in the market. It needs to attract attention. This is not easy considering your competition on the retail shelf. Custom box packaging is a quick, easy, and attractive way to get your household product noticed.